Pick a client and click Fetch data.
Raw Data
Every query/page row Search Console returned for your dates and filters.
CTR Opportunities
Queries getting fewer clicks than their ranking should bring.
to
Keyword Isolation
For each page, the few queries that bring most of its clicks.
Needs Query + Page.
On-Page Keyword Gaps
Which query words are missing from each page's title, H1, meta and text.
Runs in the background. Amber = page could not be read, red = crawl error, grey = not crawled.
Index Coverage
Is each page indexed by Google, and if not, why.
2,000 checks per day per property, shared by the team. Checked URLs are cached for the day.
Title Ideas
New title tags and meta descriptions for pages with missed clicks.
Priorities:
Run CTR Opportunities first. Review before publishing.
Rank Tracker
Your target keywords month by month: where they started, where they are now.
Add target keywords
SE Ranking data
Add keywords above. 16 months of Search Console history load right away.
Month by month
Compare
This period against the period before, or the same dates last year.
Uses the same dates, breakdown and filters as your last fetch.
Insights
Three quick health checks on the fetched data.
Keyword cannibalization
Needs Query + Page.
Branded vs non-branded
Content decay
History
Saved daily data for this client, kept beyond Google's 16-month limit.